In this book, Sherman Cochran reconsiders the nature and role of consumer culture in the spread of cultural globalization. He moves beyond traditional debates over Western influence on non-Western cultures to examine the points where Chinese entrepreneurs and Chinese-owned businesses interacted with consumers. Focusing on the marketing of medicine, he shows how Chinese construc...(展开全部)

Spanning the fifteenth to the twentieth centuries and examining maritime trading relations, political interactions, overland Chinese expansion and Chinese commerce in Southeast Asia, this book will appeal to historians of China and Southeast Asia.

Chinese merchants have traded with Southeast Asia for centuries, sojourning and sometimes settling, during their voyages. These ventures have taken place by land and by sea, over mountains and across deserts, linking China with vast stretches of Southeast Asia in a broad, mercantile embrace. Chinese Circulations provides an unprecedented overview of this trade, its scope, diver...(展开全部)

The development of medicine in Southeast Asia over the past two centuries has not been a simple imposition of European scientific medicine, but a complex and negotiated process that drew on Southeast Asian health experts, local medical traditions, and changing national and popular expectations. The contributors to this volume show how the practices of health in Southeast Asia o...(展开全部)

As a traditional healing art that has established a contemporary global presence, Chinese medicine defies many categories and raises many interesting questions. If Chinese medicine is 'traditional,' why has it not disappeared with the rest of traditional Chinese society? If, as some claim, it is a science, what does that imply about what we call science? What is the secret to C...(展开全部)

From the late nineteenth- to the mid-twentieth century, changes in mass media, transportation, and communication technologies provided unprecedented opportunities for the entrepreneurially minded in China and Southeast Asia. The Business of Culture examines the rise of these “cultural entrepreneurs,” Chinese businesspeople who risked financial well-being and reputation by inves...(展开全部)

'It is great to see the re-publication of the classic Consumer Culture and Postmodernism. The extensive new material is erudite, informative and important, particularly locating consumer culture in the context of global climate change and postmodernism within a framing that seriously displaces the 'west' from centre-stage' - John Urry, Lancaster University The first edition of ...(展开全部)

Today China is a critical player in the global marketplace, but there is still widespread confusion about what really makes the country tick - even the Chinese have difficulty explaining their own "Chineseness" to outsiders. In What Chinese Want, China expert Tom Doctoroff posits that China’s distinguishing traits explain the country in profound ways, including: *Connection to ...(展开全部)

This is the first book to focus explicitly on how China's rise as a major economic and political actor has affected societies in Southeast Asia. It examines how Chinese investors, workers, tourists, bureaucrats, longtime residents, and adventurers interact throughout Southeast Asia. The contributors use case studies to show the scale of Chinese influence in the region and the w...(展开全部)